Three Stories that Attract High-Value Clients

Stories are vital to your business. We spend most of our leisure time consuming stories from TV, radio, newspapers, magazines and the Internet. Marketers tell stories all the time, stories that attract business. There are three types of stories, that when you tell them, will have eager prospects queuing up. The Value Proposition, the Capabilities […]

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Guerrilla Marketing Tips for Getting More Clients

Build a Never-Ending Stream of New Client Referrals Expertpreneurs are constantly working on getting more clients.  Correctly targeting new clients is a lot like bowling. If you’ve ever been bowling, then you know that there are 10 pins on the deck, and the one in front is called the “Headpin.” In order to score a […]

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Deep Evaluation Guarantees Results

One of your most powerful guerrilla marketing weapons As an expert entrepreneur, you’re offering keynotes, lectures, seminars, workshops, webinars, coaching or online training as part of your practice. (If not, you should.) And if you’re like me (and I know I am) you probably have delegates fill out some sort of evaluation form (and if […]

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Internet Radio – Your 15 Minutes of Fame

How to Get the Most from Your Internet Radio Interview Internet Radio is a favorite Guerrilla Marketing weapon. Radio is the most intimate of all media. It reaches a wide audience. It can be deployed over and over. And it’s free. This week, Hannah Leigh Myers, a Freelance Reporter and News Producer with KGNU radio, […]

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Guerrilla Marketing When YOU are the Product

I answered the phone, “Good morning, this is Orvel Ray.” There was a short silence. Then a woman’s voice, “I’m surprised you answered! It took me back for a moment.” “Well, if you ever call here, and another man answers, please let me know.” She chuckled, and then offered, “This is Linda from Washington Speakers […]

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Your Elevator Pitch Gets Them on the Train

Do you struggle to find new clients? The problem may be your Elevator Pitch. Ask, “What sort of work do you do?” and most people will respond with one word. “Accountant.”  “Engineer.”  “Consultant.” The Secret is to Get Them on the Train Just this afternoon, our local NPR station was running a fundraiser. Your contribution […]

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Better to be Different than Better

Based in Edinburgh, Flow Languages provides translation and interpretation services all over Europe. While working together over SKYPE on his Guerrilla Marketing Calendar for 2014, the owner, James Canter, shared his plan to send Valentines Day Cards to all of their clients. James had designed an elegant color postcard, featuring the company logo, toll-free number, […]

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Seven Deadly Sins of Sound

Have you ever sat in an event where the sound was just AWFUL? Too loud? Noisy? Unintelligible? Do you have problems with noise or feedback? Does the video blow everyone out of their chairs? When it’s right, no one notices; when it’s wrong, everyone suffers. Sometimes you hire an expensive AV company, and it’s STILL […]

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