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Words Matter

By Orvel Ray Wilson, CSP Picking the right words in your marketing materials and your sales presentation can be a challenge.  Think twice before using these terms and phrases in your marketing. Words matter.   There is a big difference between telling your wife that she’s a “vision,” and telling her that she’s a “sight.” Contract.  …

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26 Essential Items for a Professional Speaker’s Carry-On Bag

At a two-day Guerrilla Selling seminar in Nairobi, Kenya, I was recently reminded of the importance of being self-sufficient on the road.  Africa is like a whole other country, and it’s hard to find stuff, especially the good stuff.  The same could be said of Lincoln, Nebraska.  Professional speakers take responsibility for their own comfort …

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