Content
Development

Write a book that sells you!

That book inside you is going to have to come outAuthors struggle to market and sell their books.  I'll show you how to write a book that sells YOU, instead.  Being an author is what makes you an authority.  It commands attention, respect, and higher fees.

Being a published author gives you a level of credibility, regardless of education or experience.

We'll follow "The Best-Seller Blueprint" to design the outline, content and even the cover.  We'll bypass traditional publishing houses to create a high-margin book that you can include with every program.

Re-purpose your book into articles, blogs and social media postings that get attention, and get you found by Google. I've helped dozens of authors create award-winning books that gain attention and build an audience.

Writing

Few things are more frustrating that staring at a blank page.  A collaborator can stimulate your creativity, develop new ideas, and keep you on track.

Book signing

  • Identify your most powerful message
  • Use "The Best-Selling Blueprint" to create a book that sells you.
  • Propose, write, edit and polish your manuscript
  • Collect blurbs and reviews
  • Get introduced to agents, editors and publishers
  • Use Kindle Direct Publishing (Amazon) to bypass the traditional publishing rat race

Being a published author can double your fees!

Marketing

Heather at the keyboard
Heather Lutze, CSP leading a Findability Lab

  • Analyze your content to punch up titles and program descriptions
  • Review your current branding to insert marketing language that sells
  • Identify new potential markets for your programs
  • Develop alternate formats for your content
  • Introduce you to bureau partners, with a personal recommendation
  • Show you how to sell big-dollar coaching and consulting services from the stage
  • Help you create products:  scripting and recording an audio book, or cutting together a killer demo video
  • Coaching on the use of social media sites like LinkedIn, Facebook and YouTube to position you as THE go-to expert in your field

Leverage

Julia Hubble in the studio
Julia Hubble recording her audio book

  • Become a respected authority in your field
  • Narrate your own audio book
  • Build an online presence that makes money while you sleep
  • Get promoted by the nation’s leading speakers bureaus
  • Turn a single presentation into multiple engagements
  • Earn additional income through writing, consulting and coaching
  • Earn passive income through online-learning courses and seminars.

Make your dream of authorship a reality

Schedule a complimentary consultation to talk about your next book.

The Findability Formula

by Heather Lutze

Over a weekend, we wrote a proposal and successfully sold Heather's first book to John Wiley & Sons. Heather went on to become an international speaker on Search Marketing

The Findability Formula book cover

Thumbonomics

by Heather Lutze

Already a successful speaker and seminar leader, her second book in the Findability series looked at the world of mobile marketing, and opened up a new, exploding market.

Marketing Espionage

by Heather Lutze

Her third book in the Findability series, Heather is now Dean of Findability University, and an in-demand speaker on Internet Marketing.

Blind Spots

by Kevin McCarthy

Keven spent 33 months in Federal Prison for a crime he didn't knowingly commit.  He came to me asking, "Is there some way to turn this into a speaking career?"  We turned his experience into a book, and the book into a $10,000/day seminar.

Blind Spots book cover

WordFood

After 20 years in Supplier Diversity, Julia's new book was a pivot into a new market.  WordFood is the diet of language that nurtures ourselves and others every day.  This book won several awards.

Helping you discover, develop, and deliver your unique message to the world.

Scroll to Top