Coaching Roadmap

By working simultaneously on Content , Stagecraft, and Marketing, we'll accelerate your progress and cut years off your learning curve.

Over the arc of our work together, we may complete most, if not all, of these milestones:

  • Complimentary 90-minute Intake interview
  • List desired outcomes: What does success look like?
  • Review any current video footage of you on stage.
  • Build a TomorrowVision scrapbook or Vision Board
  • Complete the audio course, “Guerrilla Marketing for the Advanced Professional Speaker”
  • Develop your Personal Brand
  • Develop: Elevator Pitch, Origin Story, and Capabilities Stories
  • Conduct a 360 Peer Review to determine your reputation
  • Write a one-page “Guerrilla Marketing Plan”
  • Fill in a one-year “Guerrilla Marketing Calendar”
  • Complete the “Advanced Acting and Storytelling Skills for Professional Speakers” one-day lab.
  • OR “Advanced Writing and Storytelling Skills” one-day lab
  • Complete a “Writing and Publication Schedule” for your book.

Book or Keynote:

  • Submit Outline (review Outlining Tool in Word if necessary)
  • Submit “crappy first draft”
  • Collaborative editing (on ZOOM or other screen-share platform)
  • Settle on final title
  • Cover art contest on UpWork
  • Final edits
  • Print reader copies and distribute for review
  • Order ISBN number and barcode
  • Proof final cover and interior layout
  • Submit to CreateSpace, Kindle Direct Publishing, or other publisher for production


  • Submit Keynote or PowerPoint slide deck for collaborative editing
  • Practice presentation with slides and script
  • Rehearsal and blocking
  • Rehearse with slides from memory
  • Practice and videotape
  • Review and debrief video.  Repeat as often as possible.
  • Review video from live presentations
  • Transcribe video soundtrack, analyze and edit.  Repeat as often as possible


  • Identify target audience.   Complete Avatar
  • Set appropriate fee level and expense policy
  • Keyword analysis for Findability
  • Acquire appropriate lists (chambers, service clubs, associations)
  • Create Speaker One-Sheet
  • Create program 3-5-3 email template
  • Start booking talks
  • Build YouTube Channel
  • Expand, refine, and upgrade
  • Submit to appropriate Speakers Bureaus


  • Branding and Identity interviews
  • Add keyword-optimized body copy, photos, and links to videos
  • Set up subscribe function to build an email list

Social Media:

  • Audit and align your messagig across all touchpoints:
  • LinkedIn
  • Facebook
  • YouTube
  • and your website.

Selling from Stage:

  1. Develop Call to Action and response mechanism.
  2. Offer books, consulting, training, or other services.
  3. Develop system for follow-up and additional bookings.

For book authors, read:

  • On Writing Well – The Classic Guide to Writing Nonfiction (30th Anniversary Edition) William Zinsser
  • How to Write a Book That Sells You – Increase Your Credibility, Income and Impact, Robin Colucci
  • Joy Writing – Discover and Develop Your Creative Voice, Kenn Amdahl
  • Elements of Style, Forth Edition, William Strunk Jr.  and E. B. White
  • How to Write a Book Proposal (4th Edition), Michael Larsen
  • How to Position Yourself as the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now!, Elsom Eldridge Jr. & Mark Eldridge

For developing a keynote, read:

TED Talks – The Official TED Guide to Public Speaking, Chris Anderson

PowerPoint 2016 for Dummies, Doug Lowe

My Pages, Numbers, and Keynote (for Mac and iOS), Brad Miser

The Comedy Bible: From Stand-up to Sitcom, Judy Carter

POP! – Create the Perfect Pitch, Title and Tagline for Anything, Sam Horn

Additional reading for coaches:

The Prosperous Coach – Increase Income and Impact for Your Clients, Steve Chandler & Rich Litvin

Million Dollar Coaching, Alan Weiss

Prism of Value large

Liz Wainger

"Orvel Ray helped me conceptualize and write a book that had been in my head for years.  He also helped prepare several successful presentations.  The work we did together has been incredibly valuable."  – Liz Wainger, President Wainger Group. (301) 340-6831



Helping you discover, develop, and deliver your unique message to the world.

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