By working simultaneously on Content , Stagecraft, and Marketing, we'll accelerate your progress and cut years off your learning curve.
Over the arc of our work together, we may complete most, if not all, of these milestones:
- Complimentary 90-minute Intake interview
- List desired outcomes: What does success look like?
- Review any current video footage of you on stage.
- Build a TomorrowVision scrapbook or Vision Board
- Complete the audio course, “Guerrilla Marketing for the Advanced Professional Speaker”
- Develop your Personal Brand
- Develop: Elevator Pitch, Origin Story, and Capabilities Stories
- Conduct a 360 Peer Review to determine your reputation
- Write a one-page “Guerrilla Marketing Plan”
- Fill in a one-year “Guerrilla Marketing Calendar”
- Complete the “Advanced Acting and Storytelling Skills for Professional Speakers” one-day lab.
- OR “Advanced Writing and Storytelling Skills” one-day lab
- Complete a “Writing and Publication Schedule” for your book.
Book or Keynote:
- Submit Outline (review Outlining Tool in Word if necessary)
- Submit “crappy first draft”
- Collaborative editing (on ZOOM or other screen-share platform)
- Settle on final title
- Cover art contest on UpWork
- Final edits
- Print reader copies and distribute for review
- Order ISBN number and barcode
- Proof final cover and interior layout
- Submit to CreateSpace, Kindle Direct Publishing, or other publisher for production
- Submit Keynote or PowerPoint slide deck for collaborative editing
- Practice presentation with slides and script
- Rehearsal and blocking
- Rehearse with slides from memory
- Practice and videotape
- Review and debrief video. Repeat as often as possible.
- Review video from live presentations
- Transcribe video soundtrack, analyze and edit. Repeat as often as possible
- Identify target audience. Complete Avatar
- Set appropriate fee level and expense policy
- Keyword analysis for Findability
- Acquire appropriate lists (chambers, service clubs, associations)
- Create Speaker One-Sheet
- Create program 3-5-3 email template
- Start booking talks
- Build YouTube Channel
- Expand, refine, and upgrade
- Submit to appropriate Speakers Bureaus
- Branding and Identity interviews
- Add keyword-optimized body copy, photos, and links to videos
- Set up subscribe function to build an email list
- Audit and align your messagig across all touchpoints:
- and your website.
Selling from Stage:
- Develop Call to Action and response mechanism.
- Offer books, consulting, training, or other services.
- Develop system for follow-up and additional bookings.
For book authors, read:
- On Writing Well – The Classic Guide to Writing Nonfiction (30th Anniversary Edition) William Zinsser
- How to Write a Book That Sells You – Increase Your Credibility, Income and Impact, Robin Colucci
- Joy Writing – Discover and Develop Your Creative Voice, Kenn Amdahl
- Elements of Style, Forth Edition, William Strunk Jr. and E. B. White
- How to Write a Book Proposal (4th Edition), Michael Larsen
- How to Position Yourself as the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now!, Elsom Eldridge Jr. & Mark Eldridge
For developing a keynote, read:
TED Talks – The Official TED Guide to Public Speaking, Chris Anderson
PowerPoint 2016 for Dummies, Doug Lowe
My Pages, Numbers, and Keynote (for Mac and iOS), Brad Miser
The Comedy Bible: From Stand-up to Sitcom, Judy Carter
POP! – Create the Perfect Pitch, Title and Tagline for Anything, Sam Horn
Additional reading for coaches:
The Prosperous Coach – Increase Income and Impact for Your Clients, Steve Chandler & Rich Litvin
Million Dollar Coaching, Alan Weiss