Coaching Roadmap

By working simultaneously on Content , Stagecraft, and Marketing, we'll accelerate your progress and cut years off your learning curve.

Over the arc of our work together, we may complete most, if not all, of these milestones:

• Complimentary 90-minute Intake interview
• List desired outcomes: What does success look like?
• Review any current video footage of you on stage.
• Build a TomorrowVision scrapbook or Vision Board
• Complete the audio course, “Guerrilla Marketing for the Advanced Professional Speaker”
• Develop your Personal Brand
• Develop: Elevator Pitch, Origin Story, and Capabilities Stories
• Conduct a 360 Peer Review to determine your reputation
• Write a one-page “Guerrilla Marketing Plan”
• Fill in a one-year “Guerrilla Marketing Calendar”
• Complete the “Advanced Acting and Storytelling Skills for Professional Speakers” one-day lab.
• OR “Advanced Writing and Storytelling Skills” one-day lab
• Complete a “Writing and Publication Schedule” for your book.

Book or Keynote:

• Submit Outline (review Outlining Tool in Word if necessary)
• Submit “crappy first draft”
• Collaborative editing (on ZOOM or other screen-share platform)
• Settle on final title
• Cover art contest on UpWork
• Final edits
• Print reader copies and distribute for review
• Order ISBN number and barcode
• Proof final cover and interior layout
• Submit to CreateSpace, Kindle Direct Publishing, or other publisher for production

Keynote:

• Submit Keynote or PowerPoint slide deck for collaborative editing
• Practice presentation with slides and script
• Rehearsal and blocking
• Rehearse with slides from memory
• Practice and videotape
• Review and debrief video.  Repeat as often as possible.
• Review video from live presentations
• Transcribe video soundtrack, analyze and edit.  Repeat as often as possible

Marketing:

• Identify target audience.   Complete Avatar
• Set appropriate fee level and expense policy
• Keyword analysis for Findability
• Acquire appropriate lists (chambers, service clubs, associations)
• Create Speaker One-Sheet
• Create program 3-5-3 email template
• Start booking talks
• Build YouTube Channel
• Expand, refine, and upgrade
• Submit to appropriate Speakers Bureaus

Website:

• Branding and Identity interviews
• Add keyword-optimized body copy, photos, and links to videos
• Set up subscribe function to build an email list

Social Media:

• Audit and align your messagig across all touchpoints:
• LinkedIn
• Facebook
• YouTube
• and your website.

Selling from Stage:

1. Develop Call to Action and response mechanism.
2. Offer books, consulting, training, or other services.
3. Develop system for follow-up and additional bookings.

For book authors, read:

• On Writing Well – The Classic Guide to Writing Nonfiction (30^th Anniversary Edition) William Zinsser
• How to Write a Book That Sells You – Increase Your Credibility, Income and Impact, Robin Colucci
• Joy Writing – Discover and Develop Your Creative Voice, Kenn Amdahl
• Elements of Style, Forth Edition, William Strunk Jr.  and E. B. White
• How to Write a Book Proposal (4^th Edition), Michael Larsen
• How to Position Yourself as the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now!, Elsom Eldridge Jr. & Mark Eldridge

For developing a keynote, read:

TED Talks – The Official TED Guide to Public Speaking, Chris Anderson

PowerPoint 2016 for Dummies, Doug Lowe

My Pages, Numbers, and Keynote (for Mac and iOS), Brad Miser

The Comedy Bible: From Stand-up to Sitcom, Judy Carter

POP! – Create the Perfect Pitch, Title and Tagline for Anything, Sam Horn

Additional reading for coaches:

The Prosperous Coach – Increase Income and Impact for Your Clients, Steve Chandler & Rich Litvin

Million Dollar Coaching, Alan Weiss